The Age of the Self-Serve Buyer

A talk by Vinay Bhagat
Founder & CEO, TrustRadius

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About this talk

As many of us continue to work remotely, we understand the fatigue from receiving a bombardment of emails, social media ads, and LinkedIn messages. B2B tech buyers are evading your marketing, and prefer to self-serve part or all of their buying journey. 57% of buyers make purchase decisions without ever talking with a vendor representative. While the pandemic shaped buyer behavior toward self-service models, there’s one group of people who were already headed that way before the pandemic happened: millennial buyers. They tend toward self-service even more than other audience segments, with 87% reporting that they want to self-serve part or all of their buying journey.

Join this session to learn what the modern CMO needs to be successful in the age of the self-buyer: - Retire ineffective marketing tactics - Build easy-to-use self-service models - Find new ways to identify in-marketer buyers - Align with sales teams to build a new go-to-market (GTM) strategy - Activate the customer voice wherever buyers are doing research

Topics covered by this talk

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